Privacy Policy

Data Controller

Purple Tails Ltd (“we”, “us”, “our”) is the data controller responsible for your personal data under the UK GDPR and the Data Protection Act 2018.

Contact details:

• Email: helen@purpletails.co.uk
• Address: Rutherford House, Warrington Road, Birchwood Park, Warrington, WA3 6ZH

Collected Personal Data

We may collect and process the following categories of personal data:

• Identity Data: name, job title
• Contact Data: email address, phone number
• Business Data: company name, role
• Technical Data: IP address, browser type, device information
• Usage Data: information about how you use our website
• Marketing Data: your preferences in receiving marketing communications

We collect this data when you:

• Fill in forms on our website
• Contact us by email or phone
• Subscribe to marketing communications
• Browse our website (via cookies and analytics tools)

Purpose of collecting data

We use your personal data for the following purposes:

• To respond to enquiries submitted via our website
• To provide information about our services
• To manage client relationships and communications
• To send marketing communications (where you have consented)
• To improve our website and user experience
• To comply with legal obligations

Lawful Basis for Processing

We rely on the following lawful bases:

• Consent – for marketing communications
• Legitimate interests – to respond to enquiries and improve our services
• Contract – where processing is necessary to provide services
• Legal obligation – where required by law

Data Sharing

We may share your personal data with:

• Service providers 
• Professional advisers (e.g. accounting)
• Authorities where required by law

We do not sell your personal data.

Data Retention

We retain personal data only for as long as necessary:

• Enquiry data: up to 12 months
• Client data: for the duration of the relationship plus legal requirements
• Marketing data: until you withdraw consent

Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data
• Request correction or deletion
• Object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

Cookies

We use cookies and similar technologies to:

• Ensure website functionality
• Analyse website traffic
• Improve user experience

You can control cookies through your browser settings.

Data Security

We implement appropriate technical and organisational measures to protect your personal data.

Changes to This Policy

We may update this privacy policy from time to time. Updates will be posted on this page with a revised “last updated” date.